WhatsApp Business - what you need to consider when using it
Since the takeover of WhatsApp by Facebook, the messenger service has become an integral part of everyday life. More than 75 percent of Germans use WhatsApp at least once a week for private communication. It is therefore obvious to use the Service provider for short messages can also be used for business. With the offer WhatsApp Business there is a corresponding option. You should observe a few legal requirements for the setup and business use.
How do you set up WhatsApp Business correctly?
The first step is to have a mobile phone number for business that does not have a private WhatsApp account. Your business WhatsApp account needs this content:
- Address
- Company description
- Link to your website
- E-mail address
- Company logo
- Photos
In addition, these legal texts must also be made available on WhatsApp for providers of goods and services:
- Privacy policy
- Imprint
The privacy policy should be consistent with the use of WhatsApp. In addition, a reference to WhatsApp and its applicable data protection clause is required. The legal notice on WhatsApp should match that of your online store.
Which functions are useful and how is a contract concluded?
WhatsApp Business offers you important functions:
- Chat
- Catalog
- Statistics
This allows you to communicate directly with your customers and offer goods and services from your online store via the catalog. The statistics function provides information on how many messages have been delivered, sent and read.nullWith regard to data protection, you should know that WhatsApp has access to all contact data in your address book following the takeover by Facebook. Therefore, you should ONLY save contacts in your smartphone for WhatsApp Business who have agreed to the use of data via WhatsApp.nullBecause concluding a contract via WhatsApp Business is complicated and involves legal risks, we advise you to have clear rules. Only use the catalog function for product information. Then direct the potential customer to your website in the online store with one click and conclude the contract there.
How does advertising via WhatsApp Business work?
With regard to advertising, the same legal requirements apply as in the online store. The customer must have previously consented to the transmission of advertising by e-mail and electronic mail. It is important to refer to advertising in your privacy policy.
Secure your online store now with Recht 24/7 Secure Shop
Recht 24/7 was the only online law firm to receive the Focus Money “Highest Customer Satisfaction” seal for the fourth consecutive year Recht 24/7 2023, 2024, 2025, and 2026 . The online law firm Recht 24/7 founded in 2003 with the slogan “Law can be simple” and has since helped more than 100,000 satisfied clients with all legal matters. This is also evidenced by the “Very High Customer Trust” award from WirtschaftsWoche in October 2024.null
In the areas of trademark applications and start-ups, the firm filed the most applications in Germany in 2022 and 2021:
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