Strong appearance: the trademark trademark

To a certain extent, the trademark is the face of your company, so it is important to protect it from misuse . A popular option when registering a trademark is the trademark trademark.

The trademark trademark is a permanent combination of text and graphic or pictorial elements. This makes it a powerful and expressive tool in the presentation of your trademark. You should therefore apply for a corresponding entry at the German Trademarks and Patent Office when you set up your company.

Trademark law and trademark registration

According to the definition, a pure word mark is a sequence of characters, irrespective of the font used and graphic designs. However, the representation in standard fonts is also protected. The figurative mark protects images without any text component. When combined in a trademark trademark, both components are protected for joint use. Text and graphics do not necessarily have to be separate - there does not have to be a distinct juxtaposition of text and image. A common variant is that the font itself contains graphic elements.

What protects the Wort-Bild trademark

A decisive advantage of the word/figurative trademark is that it can also be registered if the word element itself cannot be registered due to absolute grounds for refusal - such as a lack of distinctiveness or descriptive information. The decisive factor here is the additional design through font, color, arrangement or the addition of graphic or figurative elements. In the registered combination, both elements are then also protected and you can take action against trademark infringements accordingly. However, it should also be noted that in the event of a graphic redesign, the trademark trademark must be re-registered, as an essential element has been changed.

Conclusion: With its two components, the trademark trademark offers a very high recognition value and thus a good opportunity to retain customers and set yourself apart from the competition.